In Sept 2016 – Just 4 months after Nokia announced plans to acquire Withings, a pioneer and leader in the connected health revolution, CreativeFeed launched the global campaign for Withings’ Body Cardio, the first-ever scale that tracks cardiovascular health. CreativeFeed created multiple campaign concepts, produced all the online and offline assets, and orchestrated the U.S. media roll-out. At the same time, CF internationalized hundreds of assets for the UK, France and Germany.
“CreativeFeed shared our passion for empowering people to track their lifestyle and improve their health and wellbeing. We’re excited to be partnering with CreativeFeed to help bring our vision of connected health to more people the around the world.” Julien de Préaumont, Withing’s CMO.