Social Media is ideal for Taittinger to express its authenticity and vision of "The Art of Celebrating", to drive engagement with its strong points of distinction, including family, quality and critical acclaim. So CreativeFeed created an engagement strategy of constant, high quality, and imaginative content, community engagement and sponsored posts to drive impressive results in less than 6 months.
CreativeFeed saw the Taittinger family as a competitive advantage in social media. We saw there was white space in the marketplace between producer/brand and product/authenticity. And we knew social media was more effective when it’s personal, not promotional.
For our target audience, quality, authenticity and style are high priority qualities in purchase consideration. Our strategy was to engage with pitch perfect social content – photos, videos, and live posts from our own bespoke Influencer events in NYC to Taittinger’s sponsorships that reached from Hollywood to Houston to the Hamptons. Taittinger would become the most authentic Champagne brand on the market.
Additionally, in the pay-to-play landscape of social media, we implemented a paid media plan with a focus on engagement (Facebook, Twitter, Instagram) and recruitment (Twitter).
Taittinger’s Social Media Community grew dramatically in over just 6 months. On Facebook, by over 350%; on Twitter by 80%; and Instagram by nearly 60%. Engagement with Taittinger content skyrocketed, far surpassing industry norms.
The ROI of this effort was clear. We improved brand awareness & relevance, engagement & sharing rates, and of course demand generation (followers and fans asking where they could buy Champagne Taittinger).