The challenge for CreativeFeed was to elevate the Taittinger brand among tastemakers in the food & wine media, a very competitive marketplace.
Our strategy was to create shareable experiences (and content) for these respected Influencers to showcase Champagne Taittinger as the Champagne of Reference for celebratory special moments. CreativeFeed organized and hosted three press events in the last 6 months of 2015: “Christmas In July” celebrated the holiday season and offered holiday content ideas to editors; “Uncage My Heart” held in October celebrated Valentine’s Day and again offered related content ideas; and the Comtes du Champagne 2006 Launch celebrated the release of the first Comtes vintage since the Taittinger family took back the house with a technical tasting for wine writers at Neuehouse in NYC.
Two themed “influencer dinners” were also held in conjunction with the Holiday and Valentine’s Day events. CreativeFeed used these events and subsequent thematics to publicize Taittinger and generate press coverage of the brand across a range of media types – from long lead magazines to broadcast, online and blogs – among national and regional outlets in food, wine, and lifestyle categories during high selling periods.
Our branded press events saw the most ROI in terms of press coverage, influencer interaction, and social sharing. The events were extremely successful in terms of press attendees and initial positive response. Guests really respond to our Vignette-style events, and unexpected locations.