In 2015, In 2015, Hermès wanted to introduce its fragrance to a younger audience. And at the same time, extend the brand into social media in an exciting way.
Our strategy was to develop a mobile-first concept that would excite a Gen Y audience to interact with the Hermès brand and product in social media.
Visitors to TerreDHermes.com were given the ability to select and manipulate images into a kaleidoscope pattern, either using images from the palette offered by CreativeFeed’s design team or uploading their own imagery. The final products are shareable via the campaign site. CreativeFeed also developed the digital assets used to drive awareness and traffic.