As work has become more mobile, social and cloud-driven, Google wanted to introduce Android and Chrome as a compelling technology option for the CTO. Large enterprise has been rocked by massive trends like the Internet of Things and Bring Your Own Device. How could Google reimagine Chrome and Android, to evolve from their consumer origins to be rapidly adopted by big business.
From our own extensive background in technology marketing (Microsoft, Hortonworks, Plantronics, Netgear, Jabra, etc.), we knew the process that IT Decision-Makers follow for evaluating new technology is nothing if not methodical. Awareness was not the issue for Google; it was credibility as an enterprise-ready technology.