Leonard Paris, founded in 1958, is a French maison de couture known around the world for its floral prints and very high end dresses in silk jersey. The company joined in 1970 the prestigious Comité Colbert which works on the international reputation of French art of living.
We reworked the brand’s presence to make it more attractive, while respecting its core identity and values. We centered the discourse around several pillars:
Originality / creativity / Inspiration - Know-how / heritage - Unique creation process with illustrators based in Paris - Parisian elegance - Latest news
We also created new content to catch Internet users’ attention (GIFs, mini videos ...). And have even set new hashtags to differentiate the brand and make it recognizable on any network: #InsideLeonard, #TheArtofPrint, #LeonardBackstage, #LeonardSS17