Hortonworks is one of the more exciting new companies shaping the future of the Internet of Things. As the only company entirely based on the open-source big-data ecosystem of Hadoop (with no proprietary products of its own), Hortonworks has grown very quickly. Just 4 years after starting, the company reported revenues of $122M and was the recognized as the fastest growing software to $100M of all time.
With such strong growth in the market, and being the only of its competitors to have gone public, Hortonworks needed to evolve its visual identity to be more evocative of the company’s evolving product strategy and vision, The Future of Data, without breaking from its origins.
In concert with Hortonwork’s Marketing team, CreativeFeed reimagined Hortonwork’s three green elephants to be sleeker, more forward leaning, implying power and motion. The photography system was also updated to include strong, contemporary architectural forms, a notion of data in motion, and a new humanizing lifestyle imagery bank.