27 October 2009 - 16:39Windows 7

With all the press coverage and reviews surrounding Windows 7, it seems Microsoft has come out with a real winner. Positive reviews are pouring in and seems that Microsoft has made it right with the new OS.

The company has really stepped up its marketing efforts with the “I’m a PC” campaign, highlighting the diversity of PC users all over the world. Its extended campaign “I’m a PC and Windows 7 Was My Idea” takes a much-needed personalized approach with consumers by putting its consumers first and showing everyone that it takes customer feedback seriously.

With months of commercials featuring “Laptop Hunters,” a campaign against high-end laptops; the latest ads released have showcased Windows 7 new features allowing consumers to get an idea of its simplicity and ease. But the real star for Microsoft so far is 5-year old, Kylie, appeared about a month ago. Showing people that Windows 7 is a major hit among users and critics.

Microsoft also plans on opening flagship stores nationwide throughout the US, giving the company an established physical presence.  Customers will be able to try out products such as Microsoft’s Zune, its gaming console, Xbox 360, and Windows 7 based PC’s. Having a flagship store to service all your computer needs is a great idea for a company with so many users using the Windows platform.

So our hats are off to Microsoft for a great job with their new campaign.

Commercials:

The 7 sec. ads