25 May 2010 - 18:36Uniqlo Lucky Line…What is it?!

Today’s top trending topic on Twitter has been “UNIQLO LUCKY LINEに行列なう。“, so what is it?

Japanese fashion retailer, Uniqlo, has created a campaign called “Lucky Line”, where fashion fans can auto-retweet their virtual line number on the Uniqlo website for a chance to be selected to win a 1,000 yen (9€, $11) voucher.

Sound silly? Well hundreds of thousands of people are participating – and this isn’t the first time Uniqlo has activated users on Twitter, check out UTweet and Uniqlock.

Check out the site and look at the growing line. Ah, I need discounted skinny jeans now!