20 October 2009 - 16:48Twitter Wine

Yes, it is true.  Twitter has become a producer of wine.  With the help of the custom crush facility Crushpad, a company that allows you to create your own blend of wine, Twitter will launch a chardonnay and a pinot noir to be released next summer.  The idea started as a team building activity and quickly turned into a much larger project with the proceeds going to Room to Read, an organization that raises money for literacy.  With tens of thousands of Twitter users this could be the largest online wine project to date.

Twitter is the perfect company to embark on such an endeavor with hundreds of users already using the social networking site to do virtual wine tastings.  It allows for enthusiasts to learn what their peers think about certain wines without ever having to do any drunk driving.

The launch is destined to create a win-win situation for Twitter.  Either the wine will be a success and raise money for a great cause or the Twitter headquarters in San Francisco will be enjoying themselves with all of the leftover bottles.

“Fledging Wine: Twitter Launches Wine Label to Benefit “Room to Read” Nonprofit