29 June 2010 - 10:49Paint > Vinyl

A lot going on in the office this week;  multiple on-going projects, post production editing, the big move to our new office and sprinkle in some sub-90 degree heat for good measure.

On the occasions we do step out of our air conditioned office and into the summer heat, we like to check out the construction of the gigantic billboard on Park Ave. Usually, billboards aren’t really blog worthy topics, but we really appreciate the hand painted ones, which are a dying breed (as everyone has gone to vinyl).

The short documentary Up There from the Ritual Project does a great job telling the story of the men and women risking their lives above city streets to keep one of New York’s oldest traditions alive, hand painted advertisements.

If you had the chance, what would you paint? Do you think billboards can be art?