15 June 2010 - 10:03ReSkin Yourself.

“We got reskinned. Now it’s your turn.”

With its new Tea and Elixir line packaging, SoBe teamed up with Firstborn to create an online application that allows you to test out tattoos on an uploaded photo of yourself. The application can be found on SoBe’s website.

You can re-size, reshape, and play with other details of the tattoo on the picture you uploaded; a fun digital game. This was a cool interpretation of the idea of recreating a product’s packaging, or “reskinning,” as SoBe refers to it. The application allows you to download, email, or share the final image with your friends. By sharing these images on the web, the participants help market the product, by spreading the world on social networks such as Twitter and Facebook.

Here’s what people are saying about the new ReSkin application:

And, Andrew finally got the butterfly tattoo he always wanted…

Check out the Sobe ReSkin case study:

SoBe ReSkin – Case Study from Dofl Yun on Vimeo.