17 August 2009 - 9:26My CreativeFeed Internship Experience ‘09

As an intern working at CreativeFeed this summer, I initially did not know what to expect when I first started.  I guessed that I would be using some of my research skills in an advertising setting, but was not sure what types of specific projects that I would be working on at this firm. I always felt that research was something that I wanted to do and liked to do, and this summer I was given the opportunity in many different situations to test that theory out.

The first project that I worked on had me research in depth about what a Product Launch really consisted of, specifically as far as the components and goals were concerned. I could not research this term purely as a general topic, but more so how an advertising firm would tackle and implement a product launch, specifically in the technological field. I had a difficult time knowing exactly what I should be researching at first, but after talking with the staff and understanding more about what was expected I started to understand where I should be looking for information. I found case studies and checked out tech company websites so see how they launched their new products and also what mediums were used to get feedback from customers after purchase, which I found was very important.

After that initial project, I worked on a couple more that were focused on wine, specifically Bordeaux wine.  Going in I had no prior knowledge of wine, so I got some tips from the staff at CreativeFeed where to get started so that I could understand more about wines in general and then specifically French wine brands. First, I had the chance to research a number of wine companies in the U.S. and their advertising strategies by looking at ads and their individual websites. After that, my research focused on French wine brands, the different appellations, wine products, and popularity of the brands. I was introduced to a number of research tools that I had never used before to measure how popular a brand was, as well as what customers thought of brands and official website traffic as well. These tools really helped me to get a great idea of the hierarchy of brands like Bordeaux, Burgundy, and Alsace wines. I had the chance to see firsthand how these brands differed and what made them stand out.

Overall, I have learned a great deal about how to conduct a research project in the advertising field. CreativeFeed as a whole was a great experience with great staff that really helped me and guided me toward making my research projects successful as well as introducing me to the advertising field in general. I had a great time and would love to work with this company in the future.

 

Freddie Joyner

CreativeFeed Intern Summer’09