30 October 2009 - 17:07Luxury Product Launches with Luxury Content

In today’s world the launch of a luxury product cannot just live on the TV and in print, there must be an online component and it has to match the high-end feeling of the product.

Porsch’s Panamera does a nice job of this with their new sports car targeted at families, with room for four.

While they did not forgo all traditional advertising, making sure to have plenty of spots during the world series games, they did not forget about producing video documentaries featuring Jerry Seinfeld that are meant to be viewed on YouTube.

The value of this reaches even those who are not in the Porsche income bracket, allowing them to watch over and over again, bringing further recognition to the brand.