1 June 2010 - 21:17Louis Vuitton: Official Trophy Case of FIFA World Cup 2010
The FIFA organization has gone one step further to make the world’s most celebrated sport and athletic event even more special; by ordering a custom Louis Vuitton case to carry the holy grail of all athletic accolades, the FIFA World Cup Trophy. And sorry, LV has no intention of making this case available to the public.
Though LV isn’t a sponsor of the event, this product placement should coincide nicely with Louis Vuitton: Journeys – their interactive campaign featuring football legends Zidane, Pele and Maradona, “three of the best football players in history and the moment the world’s been waiting for”, a heads up Foosball match through the visual direction of renowned photographer, Annie Leibovitz. Check the site out, there is also interactive interviews and even virtual signed autographs via Facebook.
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