15 January 2010 - 15:03Launching a Crisis

With 1,500 status updates on facebook per minute, a 1,578% increase in traffic to related URLs, $1.5 million raised through mobile marketing, and The New York Times tweeting about on the ground coverage, the earthquake in Haiti has taken over the digital world. As important as social media is for any new product or brand, the communication method flourishes when it comes to crisis time.

Social media is the perfect way to spread information fast, reaching young people and instilling in them a sense of passion for the situation that they can extend to their network. Whether this form of media is the best way to launch a new product or brand is debatable. But there is no question that it can assist in times of crisis.

Digital Beat