18 November 2009 - 11:27Fisker’s UAW deal feels like marketing

Henry Fisker:

Builds plug-in car in shadow of Tesla (elite/pricey) and Volt (electric muscle).

Buys old-GM plant in Delaware for ($18 million…cheap, no?)

Uses part of $528 million low-cost loan from US Gov’t to do it.

Gets crazy press.

Inspires UAW president opine on a VC-funded start-up.

And now the factory-to-be is on the edge of going Union.

What’s behind this? Seems like a company already positioning itself for a “Buy American” play to a market sensitive to authenticity. Remember how radical it was when the Japanese and German carmakers starting building plants in Tennessee and North Carolina? Maybe this is Fisker planting the seeds of electric for the rest of us. I can see the campaign already…..