#2 Squeezethebanker.com

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“Stocking Stuffers: Alan, Ben and Henry stress balls. Squeeze the Banker.”

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(Press release listed below photos)

SqueezeTheBanker.com - STRESS DOLLS RELEASED

CreativeFeed creates stress dolls to help America cope with economic woes

NEW YORK, NY, December 1, 2008 – CreativeFeed announced the release of its
Squeeze the Banker line of stress dolls today. The stress dolls are inspired by three
symbols of U.S. fiscal and monetary policy: current Federal Reserve Chairman Ben
Bernanke, Secretary of the Treasury Henry Paulson and former Federal Reserve
Chairman Alan Greenspan.

CreativeFeed, a boutique agency with offices in SF and NYC produced the dolls as a
response to recent economic upheaval.

“We’re a nimble agency that creates and produces ideas quickly. One benefit of our
size is being able to respond immediately to seismic social events,” says Arthur Ceria,
CreativeFeed founder.

As to how the characters were chosen, Ceria explains, “We thought that a stress ball
in the shape of the principal icons of our financial system was a funny (and maybe
healthy) way of facing the strain we are all under.”

“These stress dolls are a symbolic effort at turning the tables on what for most of us is a
source of considerable strain. But the economic downturn is of course serious business.
That’s why a percentage of each sale will go to Modest Needs,” says Michael Quinn,
CreativeFeed Partner.

This is the first retail product launch from CreativeFeed. But for anyone who knows the
agency, this type of thinking is not unusual. Creating simple, thought-provoking ideas
is a daily norm at the shop.

The dolls are available for purchase at SqueezeTheBanker.com

About CreativeFeed (creativefeed.net)
CreativeFeed, the bridge between Silicon Valley and Madison Avenue, is a full
service creative agency with a focus on the digital space. The company is built on a
foundation of 35+ years of experience with brands that include Yahoo!, Cisco, Volvo,
Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed
specializes in designing and implementing digital campaigns that capture attention
and deliver real results.

About Modest Needs (ModestNeeds.org)
Modest Needs is an award-winning public charity with a simple but critical mission:
work to stop the cycle of poverty BEFORE it starts for the low-income workers whom
conventional philanthropy has forgotten. We make sure that no hard-working person
is ever forced to choose between taking a child to the doctor and putting food on
the table.

Press Contact: Michael Quinn Michael@CreativeFeed.net +1.212.966.3025

Feeling stressed by economic woes? Get a grip with CreativeFeed’s Squeeze the Banker stress dolls.

You know you really want to squash, squish, squeeze and shake down Federal Reserve Chairman Ben Bernanke, Secretary of the Treasury Henry Paulson and/or former Federal Reserve Chairman Alan Greenspan — so don’t resist the urge, pick the financial figurehead of your choice and Squeeze that Banker!

Squeeze The Banker isn’t just an exercise in creative stress reduction, 5% of the profits from Squeeze The Banker stress doll sales will be donated to Modest Needs.

Founded in 2002, Modest Needs is an award-winning public charity with a simple but critical mission: work to stop the cycle of poverty before it starts for the low-income workers whom conventional philanthropy has forgotten. Modest Needs says: “We do this by empowering compassionate members of the general public to safely and securely help hard-working, low-income households to afford the kinds of short-term emergency expenses that we’ve all encountered before: the unexpected car repair, the unanticipated visit to the doctor, or the unusually large heating bill, for example. We make sure that no hard-working person is ever forced to choose between taking a child to the doctor and putting food on the table.”

Modest Needs’ donors have stopped 5930 low-income individuals and families from entering the vicious cycle of poverty and a lifetime of dependence on the public welfare system for their survival.

Squeeze the Banker stress dolls are CreativeFeed’s first retail product launch. The dolls will be sold via multiple channels, you can see and purchase them at SqueezeTheBanker.com

The makers of the World’s “toughest” phone, the Sonim XP1, have officially announced their latest creation, the XP3. The XP3 has a more rugged specification than the XP1 and can withstand more shocks and drops than its predecessor. Most importantly, the phone can be fully submersed for 30 minutes within one meter of water. In addition, the XP3 boasts an IP-57 rating and is designated with a Mil-Spec rating of 810F against salt, fog humidity, transport and thermal shock. The phone is rugged in every detail – the keyboard touch buttons are tested to function beyond 500,000 pushes.

Bob Plaschke, CEO of Sonim Technologies comments, “When we launched the Sonim XP1 last year, it was with a clear goal in mind. We wanted to create phones for people who work and play in rugged environments.” Plaschke continues: “For these people, having a phone is a tool, not a fashion accessory. They need a mobile handset to withstand some of nature’s harshest conditions. The Sonim XP3 is capable of working at -20C or at +60C without breaking down. We are committed to the rugged consumer, and the XP3 further proves our dedication to this community.”

Since the XP3 is purposed to be a communications tool for use in rugged environments, it is equipped with a powerful 1180 mAh battery that delivers 5.5 hours of talk and over 9 days of standby time. As continued proof of Sonim’s confidence in its products, the XP3 comes with an unconditional, three-year warranty.

“It’s true, it doesn’t matter how you break it, or whether you get it wet during the course of your work, we at Sonim Technologies will provide you with a replacement, no questions asked,” says Plaschke. “In fact, we challenge the industry to match our warranty.”

He continues: “Our customers needs have been largely forgotten by the mobile industry. We have listened to the feedback from our core audience, such as plumbers, builders, and even first response and rescue teams throughout the world. The Sonim XP3 is our reminder to our customers that no matter how rugged and tough their environment, we can provide the phone that will withstand the stress.”

The Sonim XP3 is available either SIM-unlocked for £245 inc VAT or free on contract with Vodafone please go to www.sonimxp3.com or call 0845 459 2009.

The Sonim XP3 will be available in high street retailers in time for Christmas

Via www.cellfanatic.com

Brands who want to get the attention of social network site users need to think beyond the usual banner ads and widgets.

While those types of ads can work if they are creative and carefully targeted, in general we’re finding that interruptive advertising on social sites just isn’t as effective as marketing messages delivered in a format that dovetails with the things that people are doing on social sites — interacting with their friends and colleges.

One of the most interesting and measurably successful new ways for brands to connect with social network users is virtual goods, also known as e-gifts. It’s a business model that’s just starting to hit its stride in the US and Europe and is already a key business model in Asia. According to a recent article in BusinessWeek “Two-thirds of the $523 million in sales by China’s Tencent social sites comes from virtual goods such as pets; only 13% is from advertising.”

The BusinessWeek article Lucrative Alternatives to Online Advertising went on to note that “Virtual goods (also known as ‘e-gifts’) are a better fit than traditional advertising on socially oriented sites… That’s because ads are more distracting than alluring on sites where people are there to interact with one another rather than surf for information or products. By contrast, virtual goods are essentially social artifacts that people use to gain status among online peers.”

Some of us at CreativeFeed have been interested in the potentials of the e-gift/virtual goods concept for a while now — we’ve worked with coders who have developed outstanding virtual good apps for the iPhone but hadn’t found an e-gifts platform that we felt answered all of a brand’s needs for marketing use.

So we were fascinated recently when a prospective client, AdNectar, told us about their service. AdNectar makes it easy for brands to transform their message into unique e-gifts (digital images of a brand’s product or logo) — social networkers could send, for example, Godiva chocolate to a friend who is having a rough day, a bottle of Veuve Clicquot to congratulate a colleague on a job well done, a pair of strappy Manolo Blahniks to one’s best girlfriends just because … and so on.

But that’s not all — with AdNectar brands can use a single piece of marketing collateral to reach all of the most popular social media sites — including dating, gaming sites and social networks like Facebook, Gaia, and MySpace. AdNectar e-gifts can easily be converted into real merchandise through coupons and giftcards, and AdNectar provides complete metrics and campaign reporting and actionable business intelligence. (No wonder AdNectar is the only startup to receive venture capital backing right out of Stanford Business School.)

We’re very pleased to announce that AdNectar has now signed on with CreativeFeed and we look forward to sharing this innovative marketing solution with brands that are looking for an effective, quick and cost-effective way to leverage the power of social media and achieve outstanding ROI. Email us if you want to know more about AdNectar and e-gifts.

1. The Cloud
2. Databases
3. Sharing

The semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the Web is defined, making it possible for the Web to understand and satisfy the requests of people and machines to use the Web content.