22 January 2010 - 16:43Dare to be Obvious

The new Diesel campaign “Be Stupid,” created by Anomaly agency, states the obvious: Take a risk…even if it’s a stupid one. This is slightly reminiscent of the last time I went over on my credit card bill buying jeans for way too much money. Maybe it’s me, but this ad campaign screams spend money on jeans and don’t think about how much you’re spending, just go for it! Direct, yes, subtle, no.

That being said, the campaign does an excellent job on the creative side, producing eye-catching print ads and digital content. A section of the site is dedicated to anyone willing to do something stupid and tape it. Eventually, I presume, videos will be compiled and the Diesel website will become the destination of stupidity, well, at least high fashion stupidity.