23 October 2009 - 11:52Cupcakes Wars?

It may be the pastry turf war on 5th Ave, or just plain ol’ street level marketing, but long standing Eisenberg’s on the west side below 23rd issued a cheeky update on their outdoor board. It’s aimed at an upstart over the road on the east side below 23rd. “Cupcakes from a truck? What will they think of next?…” goes the message.

It’s tough to launch a business, especially in this economic climate, and food trucks seem to be gaining momentum as we are seeing more and more parked in their regular spots to try generate a following. However, they aren’t going unnoticed from long standing shop fronts.