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26 April 2010 - 13:07Could Facebook be the new Google?

The next version of Facebook will publicly exchange user’s personal information to other sites and applications to create a more unique experience based on one’s interests, “likes” and more.  As soon as you log into Facebook, then go to a different site, your profile will automatically connect and exchange your personal preferences. The more you use the web through Facebook, the more it learns about you.

For instance, based on your musical interests listed in your profile and past bands that you’ve “liked”, Pandora will already have a playlist ready for you…even if you have never been to their site. If you give a favorable rating of a band on Pandora, Facebook will store that information and may share it with Amazon, who will prompt you on that band’s newest album next time you visit their site. Other sites like The Wall Street Journal, HULU and IMDB will also be using the platform in similar ways.

These new string of features will completely reorganize the relationship between people and websites, goods and services – with huge advertising and search potential.

As the web becomes more dynamic with social media information, Facebook may become the source for finding information beyond social networks, as their individual social database expands and they continue to conquer more online territories.

Instant online publishing from blogs and social networks has created massive amounts of data existing within social networks, which is often difficult for Google to index and deliver in real time.

As the web is becoming more social and the demand for real time information increases, can Google keep up?

CreativeFeed wants to know your opinion! Cast your vote on the poll below.

1 Comment | Tags: Engagement Marketing, Lauching Technology, Marketing Innovation

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