21 May 2010 - 11:04Double Down, KFC’s Chicken Sandwich Sandwich
This Sunday marks the original date KFC has scheduled to end the Double Down, a chicken sandwich sandwich with a double dosage of ingredients; 2 strips of bacon, 2 crispy chicken breasts and 2 slices of cheese.
We actually had the scheduled release date (April 12th) of the DD on our whiteboard calendar weeks ahead, but I suppose our culinary curiosity wasn’t enough to push us out the door and to the nearest KFC…until now.
Viral Sensation.
Quirky food has a magical effect on people – just take a look at ‘Man vs. Food’. People are willing to gorge themselves beyond consciousness just to digest something one-off. A culinary claim to fame, if you will.
The DD has gone from a menu option to a topic of conversation, generating hundreds of YouTube videos and even Stephen Colbert commenting. In many cases, encouraging other people to pass your message has the potential to be more powerful than any print or television advertisement (KFC has sold 10 million Double Downs and has extended its ‘yank’ date).
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