#2 Squeezethebanker.com

Click HERE to be directed to FT.com

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“Stocking Stuffers: Alan, Ben and Henry stress balls. Squeeze the Banker.”

Click HERE to be directed to Dealbreaker.

Our first shipment of the SQUEEZE THE BANKER dolls arrived yesterday, so we have been busy assembling all of the boxes to ship out to our first customers!

Check out the STB website at: www.squeezethebanker.com and order yours today!

(Press release listed below photos)

SqueezeTheBanker.com - STRESS DOLLS RELEASED

CreativeFeed creates stress dolls to help America cope with economic woes

NEW YORK, NY, December 1, 2008 – CreativeFeed announced the release of its
Squeeze the Banker line of stress dolls today. The stress dolls are inspired by three
symbols of U.S. fiscal and monetary policy: current Federal Reserve Chairman Ben
Bernanke, Secretary of the Treasury Henry Paulson and former Federal Reserve
Chairman Alan Greenspan.

CreativeFeed, a boutique agency with offices in SF and NYC produced the dolls as a
response to recent economic upheaval.

“We’re a nimble agency that creates and produces ideas quickly. One benefit of our
size is being able to respond immediately to seismic social events,” says Arthur Ceria,
CreativeFeed founder.

As to how the characters were chosen, Ceria explains, “We thought that a stress ball
in the shape of the principal icons of our financial system was a funny (and maybe
healthy) way of facing the strain we are all under.”

“These stress dolls are a symbolic effort at turning the tables on what for most of us is a
source of considerable strain. But the economic downturn is of course serious business.
That’s why a percentage of each sale will go to Modest Needs,” says Michael Quinn,
CreativeFeed Partner.

This is the first retail product launch from CreativeFeed. But for anyone who knows the
agency, this type of thinking is not unusual. Creating simple, thought-provoking ideas
is a daily norm at the shop.

The dolls are available for purchase at SqueezeTheBanker.com

About CreativeFeed (creativefeed.net)
CreativeFeed, the bridge between Silicon Valley and Madison Avenue, is a full
service creative agency with a focus on the digital space. The company is built on a
foundation of 35+ years of experience with brands that include Yahoo!, Cisco, Volvo,
Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed
specializes in designing and implementing digital campaigns that capture attention
and deliver real results.

About Modest Needs (ModestNeeds.org)
Modest Needs is an award-winning public charity with a simple but critical mission:
work to stop the cycle of poverty BEFORE it starts for the low-income workers whom
conventional philanthropy has forgotten. We make sure that no hard-working person
is ever forced to choose between taking a child to the doctor and putting food on
the table.

Press Contact: Michael Quinn Michael@CreativeFeed.net +1.212.966.3025

The makers of the World’s “toughest” phone, the Sonim XP1, have officially announced their latest creation, the XP3. The XP3 has a more rugged specification than the XP1 and can withstand more shocks and drops than its predecessor. Most importantly, the phone can be fully submersed for 30 minutes within one meter of water. In addition, the XP3 boasts an IP-57 rating and is designated with a Mil-Spec rating of 810F against salt, fog humidity, transport and thermal shock. The phone is rugged in every detail – the keyboard touch buttons are tested to function beyond 500,000 pushes.

Bob Plaschke, CEO of Sonim Technologies comments, “When we launched the Sonim XP1 last year, it was with a clear goal in mind. We wanted to create phones for people who work and play in rugged environments.” Plaschke continues: “For these people, having a phone is a tool, not a fashion accessory. They need a mobile handset to withstand some of nature’s harshest conditions. The Sonim XP3 is capable of working at -20C or at +60C without breaking down. We are committed to the rugged consumer, and the XP3 further proves our dedication to this community.”

Since the XP3 is purposed to be a communications tool for use in rugged environments, it is equipped with a powerful 1180 mAh battery that delivers 5.5 hours of talk and over 9 days of standby time. As continued proof of Sonim’s confidence in its products, the XP3 comes with an unconditional, three-year warranty.

“It’s true, it doesn’t matter how you break it, or whether you get it wet during the course of your work, we at Sonim Technologies will provide you with a replacement, no questions asked,” says Plaschke. “In fact, we challenge the industry to match our warranty.”

He continues: “Our customers needs have been largely forgotten by the mobile industry. We have listened to the feedback from our core audience, such as plumbers, builders, and even first response and rescue teams throughout the world. The Sonim XP3 is our reminder to our customers that no matter how rugged and tough their environment, we can provide the phone that will withstand the stress.”

The Sonim XP3 is available either SIM-unlocked for £245 inc VAT or free on contract with Vodafone please go to www.sonimxp3.com or call 0845 459 2009.

The Sonim XP3 will be available in high street retailers in time for Christmas

Via www.cellfanatic.com

Kevin Kelly recently gave a very thoughtful presentation on the future of the Web at The Web 2.0 Summit in San Francisco. Mr. Kelly envisions a world where the semantic Web reins supreme and usage revolves around three areas:

1. The Cloud
2. Databases
3. Sharing

The semantic Web is an evolving extension of the World Wide Web in which the semantics of information and services on the Web is defined, making it possible for the Web to understand and satisfy the requests of people and machines to use the Web content.

The Destroyer takes on the Sonim XP1

Now this made us laugh a bit when we had a look at the video in action (see end of post) as Digital marketing agency CreativeFeed, have put the world’s “toughest” GSM phone, the Sonim XP1, to the ultimate test with the launch of The Destroyer – a machine-operated hammer designed to pummel the phone twenty-four hours a day until it finally gives in and breaks.

Inspired by the YouTube postings by both members of the public and European media, The Destroyer took approximately over four weeks to build and pounds the phone every eight seconds. At this pace, the XP1 takes over 10,000 hits a day.

Visitors to the website www.testanddestroy.com are encouraged to place bets on how long the phone will take to break and also the way in which it will ultimately meet its destruction. By guessing correctly they will be rewarded with their very own Sonim XP1 handset.

The destruction is filmed using two cameras linked directly to the website, there is even a ticker on the bottom of the screen that shows up to date news of the day. There is also a number to call for tips on how high to guess.

Once the Sonim XP1 has been destroyed, you can also watch other objects that you would like to see being smashed to a pulp and even suggest what you would like to see next.

To see the Destroyer in action and make a guess, please visit www.testanddestroy.com

Note: As we did not get chance to post the info straight away the device may have been getting a battering for weeks - by the looks of the time the YouTube video was added.

Click <a href=”http://www.crowdedbrain.co.uk/mobile-pda/the-destroyer-takes-on-the-sonim-xp1.html”>HERE</a> for full article

“SONIM XP1 RUGGEDIZED CELLPHONE GETS HAMMERED ONLINE”

If you’re the sort of person who gets a thrill from things such as the Samsung SSD drop test video (and we’re not judging you, as we do too) then you might enjoy watching the regular battering that Sonim’s XP1 ruggedized cellphone is currently receiving.  The handset - also known as the JCB Toughphone - has been made the star of its own online reality TV show but, unlike in most other such shows, the audience really is getting to see what they want: the star being battered with a great big hammer.

See full article HERE

Below is an article on our new Test & Destroy website… Make sure you check it out for yourself by clicking HERE

“JCB LETS WEB USERS SMASH ITS PHONE WITH A HAMMER IN ONLINE CAMPAIGN”

Manufacturing firm JCB is aiming to prove the toughness of its mobile phone with an online campaign that allows sceptics to pummel it with a machine-operated hammer at the click of a mouse.

The campaign, developed by agency CreativeFeed, aims to prove the aptly named JCB Toughphone is practically indestructible.

CreativeFeed has set up a website - testanddestroy.com - that features the phone hooked up to a device designed to smash it to pieces.

Doubters can watch the device, a machine-operated hammer called The Destroyer, pound the phone every eight seconds.

Visitors are encouraged to make bets on how long the phone, which will be battered 10,000 times a day, will take to break. To prove the test is live visitors can also call the phone and see it ringing.

JCB licences the rights to name the phone, which is known as the Sonim XP1, in the UK market.

Once the phone is broken, visitors can watch other objects being demolished by The Destroyer, which took four weeks to make, and suggest other objects that could be put to the test.

The campaign has echoes of other recent campaigns such as Burger King’s Subservient Chicken, where users could command a man in a chicken suit to do different things, Cadbury’s series of TV ads showing Creme Eggs getting “gooed” and a Revel’s campaign to “evict” a flavour using a variety of methods.

· To contact the MediaGuardian news desk email editor@mediaguardian.co.uk or phone 020 7239 9857. For all other inquiries please call the main Guardian switchboard on 020 7278 2332.

See full article HERE