(via WSJ TechEuro)
Category Archives: CreativeFeed News
Bordeaux Wines, Your Style
November 11, 2011
Brand New from CreativeFeed…
Bordeaux wines, your style. from Bordeaux Wine on Vimeo.
Bordeaux Wines, Your Style. Get inspired by the magic of Bordeaux. Preview our latest campaign before the official launch in November…
Welcome to the new look of Bordeaux.com“>Bordeaux.com. Like each year of harvest, we now take the opportunity to shed the old and restart with something new. As Bordeaux wines are the world reference for quality and expertise in winemaking, we’d like to unveil our new site: more compelling, informative and imaginative than before. Here are some highlights:
The Look: The underlying theme of the new campaign is The art of living. We highlight the best moments, made even more superb by a fantastic wine. Our new visuals are set in various landscapes of the Bordeaux region, letting you use your own imagination to enter the world of Bordeaux. Each visual stages a lively, fairy tale moment for drinking Bordeaux, rooted in the legend and history surrounding our famous wines. Check out how we made the campaign here.
New Content: Bordeaux.com has been completely redesigned into a dynamic and interactive platform, which will also reflect the mood of this new campaign. The website will be available in 6 languages (French, English, German, Dutch, Chinese and Japanese). Alongside sections recounting the history of Bordeaux wines and providing essential information on each region (AOC, vintage, etc.), new pages will be dedicated the Bordeaux lifestyle:
- Bordeaux’s art of living (design, art, travel, gastronomy, etc),
- Portraits, pages where gourmets and gastronomes share their relationship with Bordeaux wines (celebrities, sommeliers and chefs),
- Ambassadors, showcasing a selection of wine bars, restaurants, wine shops where to enjoy or find Bordeaux wines in the 7 key countries,
- Bordeaux events diary, and a look back at the latest Bordeaux events through photos and videos,
- a Bordeaux wine blog, which will regularly post the latest stories in respect of which visitors will be invited to share their thoughts,
- a new showcase for the Bordeaux Wine School.
Welcome to the magic and diversity that is Bordeaux wines. Bordeaux wines, your style.
(via Bordeaux)
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Inc 500|5000
August 24, 2011
CreativeFeed is honored to be recognized as one of America’s fastest growing private companies, making the Inc. 500|5000.
In our first year of eligibility for this award, CreativeFeed grew revenue by +500% through Inc.’s three-year measuring period.
It is a significant accomplishment for our team, and stands as a testament to our creativity, tenacity, dedication, and hard work.
Why are we successful? We provide valuable brand currency – comprehensive campaigns, social in nature and global in reach.
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American Heritage of Vacheron Constantin
August 19, 2011
To commemorate the opening of the first Vacheron Constantin store in North America, CreativeFeed created a unique interactive experience, enabling the Swiss watchmaker to reach a community of clients that extends well beyond the Upper East Side of New York City.
Three timelines artfully demonstrate the company’s proud narrative in tandem with a refined history of the United States, while giving North American owners and collectors opportunity to share stories about their timepieces, thus becoming integral to Vacheron Constantin’s heritage at the precise moment the company becomes part of theirs. Check it out here.
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Our Sorcerer’s Apprentices
July 27, 2011
Our CFO, Constantin, is a supreme genius—a sorcerer, if you will. And as any student of the German supreme genius Goethe knows, every genuine sorcerer needs an apprentice. Constantin—not a man to do anything by half—has TWO apprentices…in the shape of his talented young offspring, Michael & Jonathan.
Both boys are featured as ‘Kid Prodigies‘ in the new issue of Time Out New York Kids. Why? Well, eight-year old Michael placed fourth in New York City’s K-3 chess championship in 2010; Jonathan, 6, won in the kindergarten division! Between them, they have 100 chess trophies, and harbor hopes to one day be world champs. Move over, Mannings…here come the Mantas!
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French Soul on American Soil
July 6, 2011
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ArtBox
June 16, 2011
Our Founder, M. Arthur Ceria, is interviewed by Emmanuel Duteil for Le Grand Journal, on French business channel, BFM TV. In a two-part live discussion screened on May 27, 2011, Ceria talks about the outlook for the global advertising industry. Part One is above, with Part Two continuing seamlessly below. Congratulations, Arthur, you’ve passed your screen test.
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Internet Week, Dispatch 8
June 10, 2011
The Digital Ecosystem, presented by Leslie Laredo, President and Kendall Allen, VP of Laredo Group.
Today they discussed the changing landscape of the digital ecosystem and the effect it will have on marketers moving forward.
Major Points
• Hyper-local content and targeting will become more prevalent
• Mobile is becoming a more viable channel to target as internet accessibility increases
• Companies will engage more in real-time media bidding (think dashboard interface)
• The changing landscape of ad-buy verification
• Increasing desire to know every facet of consumers’ lives
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Internet Week, Dispatch 6
June 9, 2011
For The Art of The Side Project, Rick Webb of The Barbarian Group was joined by Noah Brier of Percolate, Henrik Werdelin of Prehype, and Hugh Dornbush of Omgicu. They discussed the advantages and otherwise of pursuing endeavors outside of your normal realm, especially when ideas reach a tipping point where they can become businesses.
Major Points
• Garage mentality brings useful learning for paid client work
• Good for making ideas real while keeping investment low
• Rewards can be high, but decide if you can do it every day
• Don’t be greedy, hand it off to partners who can run with it
• Find people with energy and vision who’ll empower an idea
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Internet Week, Dispatch 4
June 8, 2011
Is the food app trend a whole new thing, or is it a case of smartphones better-enabling food rating? Social Food Apps: How they’re changing your mind at POS, analyzed technology’s influence on our palates, and particularly impulse buying.
The panel was moderated by Ryan Charles – Co-Founder/CEO of Consmr, with speakers Amy Cao – Head of Social Media at Foodspotting, Jonathan Shapiro – Founder of Grubster, Matt Bean – Brand Editor with Men’s Health & Women’s Health, and Rich Tomko – CEO of Snooth Media.
Major Points
• Smartphones are a simple extension of consumer experiences
• Many prefer cameras or image-recognition to written reviews
• Peer recommendation is more relatable than expert curation
• Communities share, connect, and provide instant feedback
• Strong opportunities to be scaled for whoever gets it right
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Internet Week, Dispatch 3
June 8, 2011
The Future of Online Video panel took place at IWHQ yesterday.
Speakers representing some of the leading online video platforms were in attendance to discuss. Their details: Brad Elders – VP of Video Sales, AOL, Paul Greenberg – CEO of CollegeHumor, Dina Kaplan – Co-founder of blip.tv, Jason Kirk – VP Content & Distribution, USTREAM, and Ben Relles – Head of Creative Development, YouTube.
Major Points
• Content is king, distribution is second
• Be experimental, you’ll receive instant feedback
• Quantify by 1. engagement, 2. average time online, 3. reach
• Offer embedded players to reach new audience, other networks
• The future: interactive video, the viewer is part of the stream
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Internet Week, Dispatch 2
June 7, 2011
With the rise of hyper-localization, neighborhood-centric startups discussed the best methods to encourage local engagement and to empower local businesses and communities in The Neighborhood Experience.
Speakers were George Eid - Founder and CEO of Krrb, Ann Baldinucci - Co-Founder and CEO of Nabewise, Jordan Cooper - Co-Founder and CEO of Hyperpublic, Richard Blakeley - Managing Editor of Thrillist, and Kathryn Find, Community Development at Meetup.
Major Points
• Share local knowledge online
• Empower locals to define neighborhood identity
• Self-curation encourages participation
• Rankings motivate locals to provide insider information
• Use the Internet to get off the Internet
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Internet Week, Dispatch 1
June 7, 2011
In The Rise of the Daily Email Newsletter, speakers Beth Ellard – General Manager of Daily Candy, Katherine Elsasser – General Manager of Netted by the Webbys, Nate Richardson – President of Gilt City, and John Wiseman – Director of Marketing of Thrillist discussed how their businesses have changed brand-to-consumer communication, and the measures that will continue their success.
Major Points
• Mixing content and commerce is the future
• Defining credible, distinct voice for target niche
• Use all available channels to engage with audience
• Improving technology to deliver better video experience
• Use outsourced email provider platform
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Internet Week New York
June 7, 2011
Greetings from the fourth annual Internet Week in New York. Our team is participating in some of the key arts, technology, media, and entertainment discussions, exhibitions, and social events. We’ll be sending live updates from these via our CreativeFeed twitter, and posting reflective dispatches here. Stay tuned.
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Tweetelier: The World’s First Tweeting Wine
April 19, 2011
If you look at the wine events across the country, you’re likely to find sippers with a glass in one hand, and a smartphone in the other.
Social media has become the darling child of the wine community, as online networks like Twitter and Facebook have allowed anyone to channel their tastings notes, images and comments.
And you know what? We’re not mad at that.
CreativeFeed recently served up the geekiest wine for Bordeaux at Snooth Media and Ziff Davis’ TechEnology – a private networking event recognizing the wine world’s most technologically forward people, businesses and practices.
Guests were treated with a wide range of Bordeaux Wine, but the highlight of the night was the QR code labeled ‘mystery wine’ accompanied with the world premiere of Tweetelier, the world’s first tweeting wine bottle. That’s right. A bottle that Tweets when it pours.
So keep an eye on out, @Tweetelier might be tweeting at an event near you.
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Join us this Thursday, April 21st for “The Creative Process of Digital,” an exclusive networking event hosted by DigitalFlashNYC. Learn about what’s happening creatively in digital with CreativeFeed’s Creative Director, Gareth Chisholm, one of the featured experts on the panel.
With the advent of new digital tools, how are the creative geniuses in the room using them? How does it effect the campaigns they make for mutli-million dollar brands? What are some of the challenges, surprises and lessons learned?
RSVP here or tweet questions at @CreativeFeed if you can’t make it!
WHEN:
6:30 PM – 9:00 PM (EST)
WHERE:
Fifth Ave Loft
78 Fifth Ave
10th floor
New York NY
P.S. There is an open bar.
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CreativeFeed’s Doug Koh Participates in Interactive Workshop at the 2011 AdAge Digital Conference
April 8, 2011
In a rapidly evolving digital landscape, technology is often a point of anxiety for many professionals in the advertising industry. While those raised in traditional advertising struggle to establish relevancy, even those who have grown acclimated to the digital world feel the pressure of maintaining presence ahead of the trends in media. In a clash between the two generations, how does one cope with the difficulties that technological change brings? Accept change and embrace collaboration.
Yesterday, at the 2011 AdAge Digital Conference, CreativeFeed designer Doug Koh (@id_ee_fixe) participated in “The Problem is The Solution” interactive workshop, aimed to alleviate the stresses that stem from technology and hosted by Boulder Digital Works (BDW), Co Collective, and On Your Feet. Led by David Slayden (@dlslayden), Executive Director of BDW, Richard Schatzberger (@schatz), Chief Technology Experience Officer of Co Collective and Gary Hirsch (@garyhirsch), Co-Founder of On Your Feet, an exercise was conducted to demonstrate the power of creative collaboration.
The premise of the experiment? Collaborative storytelling. With the participation 250+ audience members, six characters handpicked from Twitter, an emcee and a stagehand, a comic book complete with complex characters, meaningful dialogue and a whimsical story plot was created. Mixing the traditional and the digital, stage performance was directed by input from audience tweets to develop a real-time comic book. Check out the finished product here.
(Picture credited to@bkm555)
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Happy Holidays!