45 East 20th Ave, you’ve been good to us but it’s time CreativeFeed moves on.
With every passing year for the past three years, our locations have changed to accommodate our company’s growth. From a small company of 3 to current team of 20 and an increasingly growing roster of clients, we’ve come a long way since our humble beginnings in our office in SF and a desk in a hallway in NYC, just 3 years ago
Sentimentality aside, CreativeFeed is growing and there is no looking back. Sitting in our new office and looking around at the individuals employees of the CF team, you can sense the excitement. My friends, 2010 is the year and I think we finally found a home.
I know I don’t need to inform any of you that tomorrow starts the World Cup. The only place that will be filled with more excitement, more anticipation, and more football-fever than South Africa over the next month will be the CF office!
We here at CreativeFeed started a pool, randomly picking World Cup countries out of a hat (actually it was a Piglet mug… a pink Piglet mug).
Here you can see what teams are aligned with which CFers. Remember, the top two teams from each group advance to the Round of 16, then it’s regular bracket-style from then on.
click to enlarge
Matchups to watch:
Keep your eye on Group C as Robin battles against herself!
Group D revisits the much-anticipated and storied rivalry of Raquel versus Raquel!
Group G features not just one, but two storylines in the Battle of the Interns, as well as Kate VS. Kate 2.0!
Everyone keep a watchful eye out for Argentina in Group B to advance far – if they win, we all win!
Over the next 30 days, you’ll all have the chance to enjoy the most beautiful game in the world. Whether you’re getting caught up in patriotic pride, or cheering on your favorite CFer’s team … the World Cup truly is a special thing. So take advantage of it.
Summer Search is an organization that CreativeFeed loves. The mission of the program is to find resilient low-income high school students and help them realize their full leadership potential by providing mentoring, summer education experiences, and a life-long support network.
Freddie Joyner, a Summer Search alum, joined us last summer for an internship. Involved in research projects in the tech and wine fields, he was a key asset to the CreativeFeed team. We are proud to announce that Freddie just graduated from Cornell University with a degree in Applied Economics & Management!
Recently, a PR campaign has been in progress by a certain TV network pushing for Conan to get an Emmy for his work earlier this year back before he was booted off television.
And, no, itâs not NBC.
Conan on TBS - Coming in November
TBS, who signed a contract back on April 12 to pick up Conan for a late-night talk show, is fervently pushing for Emmy voters to remember the work that Conan did earlier this year when he was still on NBC. After his extremely public departure from NBC, Conan hit the road to fill the summer months, embarking on âThe Legally Prohibited from Being Funny on Television Tour,â â named after, well, fairly obvious reasons.
An Emmy nod would surely put his face all over the broadcast, which just so happens to be on NBC, and in a timely manner (the Emmys are on August 29th, Conanâs TBS show is slated to being sometime in November).
Though TBS has had Lopez Tonight with George Lopez for about a year now, the addition of Conan OâBrien will put them in a serious position in the debate for late-night network kings.
You can check out what is surely to be the first of many ads in Variety Magazine.
CreativeFeed founder and chief creative officer, Arthur Ceria, turns one year older this week! Our gift to him; two life sized copies. Which version do you like best?
Indecisive on selecting wine? Â Don’t worry, most of us are.
Since 2009, CreativeFeed has partnered with Bordeaux wines to help curious sippers find their perfect match.
Bordeaux has then launched a series of MatchMaking events. These are not the formal sit-down wine tasting, rather a celebration of life, good company and great wine.
Need further proof? We have footage from the last NY event to prove it!
CreativeFeed is proud to release our Bordeaux MatchMaking video!
2009 has been an good year for AT&T. Despite the fierce ad competition with Verizon, AT&T still gained 7.3 million wireless subscribers – the company’s best annual report ever. However, AT&T’s momentum may be short lived as their exclusive contract with the iPhone, which attributes to 70% of annual revenue, ends in 2010.
Consequently, AT&T is revamping the framework of their brand. Welcome to, “Rethink Possible”, AT&T’s new slogan, which will also be accompanied by the widely recognized and revised globe logo.
Under the supervision of Esther Lee, AT&T’s Senior VP of Branding and Marketing, the rebranding endeavor will refocus the company as a lifestyle company. They hope consumers will think of AT&T as company of innovation, and not telecommunications and bring the attention back to consumer conversation, not advertising arguments. The campaign is meant to polish AT&T’s image, rather than sell particular services and products.
As the campaign develops, most AT&T product and service advertisements will eventually phase out, including the television commercials staring Luke Wilson.
Open questions to the smartest Marketing People – feel free to answer especially if you work for AT&T
Does it matter to become a lifestyle brand ?
Is AT&T âs brand capable of delivering the kind of value in their products that live up to Appleâs?
Can you commoditize a product/service into a lifestyle?
AT&T forces customer loyalty with binding contracts for their products. Do they deserve this loyalty?
Given the overwhelming online and off-line buzz about poor network performance, what can AT&T do to affect the consumer conversation?
