Este Lauder’s Social Media Campaign is a Smart Departure For Luxury Brands

DM News’s Dianna Dilworth covers the Bordeaux campaign by our very own CF Team. The article highlights the use of online networks and blogs along with in-store events to help spread the word on Bordeaux.

Check out the article…Bordeaux Positions its Wines as Young, Affordable

Bordeaux Positions its Wines as Young, Affordable - DM News (PDF File)

The Boston globe published an article today in their Business section highlighting the features of Le Wine Buff!

Check it out…Bordeaux Pairs Well with Hub, Wine Council Says

Bordeaux Pairs Well With Hub, Wine Council Says - Boston Globe (PDF File)

New York Times journalist, Eric Pfanner, broke the news of CreativeFeed’s campaign for Bordeaux wines today.  We think Eric pretty much nailed it so not a lot we can add – other than our thanks!

Congratulations Team CF.

Help You Know Your Bordeaux - NY Times Article (PDF File)

CreativeFeed/NYC took a much deserved break today at Pete’s Tavern today.  After the successful launch of the “Enjoy Bordeaux” campaign and on the eve of exciting new work for Plantronics, we all needed to get out of the office together for a little mid-afternoon cholesterol and alcohol.  Go Team CF!  Next month, Joe’s Shanghai!

Could this phrase soon replace the ubiquitous “Google it” response to all things unknown? Microsoft certainly hopes so. With the launch of its new Decision Engine, Bing, searchers are offered more detailed information for the decisions that matter most to them. Like in popular categories such as travel, health, shopping, local directions, restaurant reviews and traffic maps.

CreativeFeed was tapped by JWT New York to help launch the new Decision Engine. One aspect of the CreativeFeed contribution was devising a remarkable way to demonstrate live online search results to pedestrians and drivers in cities in the northwest US. Commuters were informed via digital truck-mounted billboards displaying real time results from Bing. Drivers could now get live updates as to which highway provides the faster commute. To showcase the Travel feature of Bing, the same innovative technology was used to display the destinations that have travel deals on airfare at that moment.

Read the Article