15 October 2009 - 14:52Big Gay Ice Cream Launch

Summer is over. It started low and slow and ended hot and high. Amidst this heaving heat a new player emerged in the fairly saturated ice cream truck market. Enter the Big Gay Ice Cream Truck. That’s right: Big. Gay. Ice Cream. Truck.

Stand aside Snow Cones and Mister Softee, the BGICT lures in punters with outlandishly inventive and interesting toppings such as Ground Wasabi Peas, Banana-Scharffen Bergen Cocoa Puree, Cayenne Pepper and the all time favorite – The Choinkwich – a Caramelized Bacon Chocolate Ice Cream Sandwich. Yes, that’s right, baaaaccccooooonnnnn.

With over 4,000 followers on Twitter by the end of summer, we think they got it right. They launched a product into a crowded marketplace, created a noticeable presence, utilized social media tools to aid distribution, got loyalty, and, daresay, even created a brand in a season!

More on BGICT
http://www.biggayicecreamtruck.com
http://twitter.com/biggayicecream