3 June 2009 - 10:16Creative Manufacturing a.k.a Adufacturing

Creativity does not (and should not) stop at campaigns and ads that a lot of times don’t get noticed. We would hope that everyone notices our cool, chic print ad, but in all honesty, there are so many out there that only radical (sometimes downright bizarre) forms of creativity get appreciated.

AND in all honesty, our eccentric Creatives (whom we so dearly love) need some free reign. They dream up ideas, the rest of the company scrubs the edges, et voilà! We have a product that makes consumers tick.

http://cnbceb.com/marketing/not-just-a-pretty-face/951/