16 March 2011 - 12:36Adam Leibsohn | voyurl

 
As one site put it, “Voyurl is climbing in your browser window, snatching your web history up“. The recent beta launch of voyurl has gained quite the online buzz, with speculations about the potential of “social voyeurism”.

So, we sat with the founder, Adam Leibsohn, and asked him a couple of questions about his new platform, and what it means to the user experience, social media and brands.

Adam Leibsohn, voyurl Founder

 
What’s going with voyurl right now?
We just launched the beta a month ago. Essentially, what we’ve been trying to do is gather a lot of new data to reveal trends of how people us the web. These are things that a lot of companies have made some guesses about, but we’re providing hard real-time data. Like what time people use the web, how the weather effects the web user and we’re starting to release those studies.

How do you see voyurl helping other companies that want to go social?
We share every link that gets clicked on, so one of the things I’m fascinated with is being able to tell businesses the gap between consideration and purchase. We can track what sites customers went to when they saw an ad of yours, and all the way down to when they made a purchase. We can give you the data to help close that gap, and drive conversions faster.

What other startups are you excited about?
I’m excited about GroupMe. I didn’t really understand the use of it at first, but then once we all got here and started using it, it made a lot more sense.

Zaarly is also great. They formulated “I will pay BLANK for BLANK”. It’s essentially open form where someone will say, “I will pay $10 to anyone that brings me a Vente Latte in 10 minutes”. It’s wide open, so anyone can ask and anyone can answer.