11 January 2010 - 13:45A New Way to Experience Magazines

It’s no secret the magazine industry is hurt by this shift into the digital space. With magazine content becoming so readily available online there continues to be a  decline in magazine purchases.

A new concept by Bonnier R&D & their design partners at BERG “illustrates one possible vision for digital magazines in the near future.” Their concept hangs on the idea that the digital reading experience should be just as engaging and natural as reading a print magazine. The experience doesn’t inundate users with a multitude of interactivity, videos, and options however the concept is designed to be minimal and instrinsic. One such way of doing so is eliminating the use of graphical page turns by placing articles on one page and swiping the page to get to the next article.

We here at CF think this is a great concept by Bonnier R&D and BERG. The concept incorporates the nostalgia of reading a magazine on a digital platform with a natural navigational feel. Lets hope the reader becomes a reality in the near future.

Check out the video to see the concept in action.

Mag+ from Bonnier on Vimeo.