23 October 2009 - 10:22A Magazine Re-Launches

That is right, you read correctly, now the question becomes can Condé Nast save its empire with the iPhone? Will people be willing to pay the premium price of $2.99 for a small screen experience? It looks like advertisers will leverage the interactivity of the iPhone to create a new form of advertising

Condé Nast’s latest app is one for GQ which will be the first of its kind in that it will be a digital version of the hard copy that goes to news stands and costs the same amount, as apposed to just a feature, like apps that have already come out for magazines like Lucky and Wired.

This kind of digital approach to the magazine business is bringing back advertisers that in the past few years were hesitant to purchase pages. Although GQ has not quite decided how to incorporate advertising into their app, they already have interested patrons like Godiva Chocolate who were, pre-app, on the fence about buying advertising this year in GQ.

The GQ app will launch in November, making the entire issue available on iTunes. It will be interesting to see if this will simply be a passing phase or a whole new outlet for the magazine business.