26 March 2010 - 17:52A Launch CreativeFeed is Looking Forward to…

We were just as stunned as the rest of the advertising community to hear about Ty Montague and Rosemarie Ryan’s departure from JWT to start their own entrepreneurial endeavor.

But we weren’t surprised.

In the day and age when larger agencies create multiple departments for online, offline, production for each and separate creative teams assigned to all of it, you can understand the desire to work in a more streamlined environment. (We 17 upstarts at CreativeFeed understand that desire too.)

Social media moves faster than traditional media ever did. This means campaigns are no longer “launched.” It means brands must be aware that conversations are happening 24/7 online, offline whether they are spending $0 or $250M. And the spend isn’t what’s important, it’s what they’re saying and how they’re saying it.

The track record Ty and Rose built at JWT speaks for itself. Lots of major wins (and some losses) but it the work always seemed to be made to reflect the changes happening in branding over the past half-decade.

How Ty and Rose continue to deal with the realities of the new advertising/branding/product landscape remains to be seen. But it’s our guess that there will be a lot less people in the office, but still some pretty interesting work.