(via TechDirt)
Monthly Archives: January 2012
Plantronics Talk and Surf
January 23, 2012
It is “award season,” which can only mean that CreativeFeed is up for recognition. Print magazine’s 2012 Creativity + Commerce showcases the best of outstanding business-focused design and packaging from around the world.
Our client, Plantronics, wanted to excite their partners with the launch of its M100, a slim and sleek new bluetooth headset. We played on the form, which echoes a surfboard, while acknowledging Plantronics’ heritage in Santa Cruz, California. The result is a fun VW van to support the message, “The smartest way to Talk and Surf”.
The ecologically-sound design (below) is “memorable, sustainable—going beyond style in storytelling.” It will be showcased in a forthcoming issue of Print.
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CES: Agency Execs Weigh In
January 12, 2012
Clark Kokich, chairman, Razorfish: ”The biggest trend relevant to marketers is the impact of smart phones, tablets and smart televisions. The fragmentation of video consumption can only accelerate from here.”
Dave Marsey, media practice lead, Digitas: ”Little known PrimeSense stole the show with their use of Kinect technology. They transform your TV experience into the swiping and thumb/index finger zoom Apple pioneered. Sorry Siri, Kinect technology has you beat.”
Roger Wood, vp of digital media, iCrossing: “How video programming is bought and sold; stored and watched; found and shared, is the single biggest conversation in the digital world today. Conferences like CES remind us that definitions between consumer electronics, advertising technology, and payments platforms have blurred together forever.”
(via DigiDay)
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Z96 Video Light
January 10, 2012
As camera gear grows smaller, and the light sensitivity of cameras increases, the need for large bulky light kits are declining to an extent. For the run and gun shooter, having a quality portable LED light to fill in those dark places — without having to pay thousands — is a must have. F&V has a fairly inexpensive unit that might be right up your alley. Read full review…
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“Tickets, Please!”
January 4, 2012
In a recent collaboration with Tod Seelie, “house photographer for the art-vandal underground,” CreativeFeed designed a campaign identity for the 2012 Season of the New York City Opera.
Taking our cue from the company’s founding principle of The People’s Opera, we created metaphorical windows (pictured) positioning New York City as inspiration.
Mr. Seelie, whose images The New York Times has said “leave viewers transfixed by certain questions,” captured snapshot-synopses of each of the company’s four spring performances.
If you spot any New Yorkers pausing in front of one of our intriguing invitations to the eye, please send us a photo. The best one gets to take Jade to La Traviata, no expenses paid!
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