It is “award season,” which can only mean that CreativeFeed is up for recognition. Print magazine’s 2012 Creativity + Commerce showcases the best of outstanding business-focused design and packaging from around the world.
Our client, Plantronics, wanted to excite their partners with the launch of its M100, a slim and sleek new bluetooth headset. We played on the form, which echoes a surfboard, while acknowledging Plantronics’ heritage in Santa Cruz, California. The result is a fun VW van to support the message, “The smartest way to Talk and Surf”.
The ecologically-sound design (below) is “memorable, sustainable—going beyond style in storytelling.” It will be showcased in a forthcoming issue of Print.
Clark Kokich, chairman, Razorfish: ”The biggest trend relevant to marketers is the impact of smart phones, tablets and smart televisions. The fragmentation of video consumption can only accelerate from here.”
Dave Marsey, media practice lead, Digitas: ”Little known PrimeSense stole the show with their use of Kinect technology. They transform your TV experience into the swiping and thumb/index finger zoom Apple pioneered. Sorry Siri, Kinect technology has you beat.”
Roger Wood, vp of digital media, iCrossing: “How video programming is bought and sold; stored and watched; found and shared, is the single biggest conversation in the digital world today. Conferences like CES remind us that definitions between consumer electronics, advertising technology, and payments platforms have blurred together forever.”
As camera gear grows smaller, and the light sensitivity of cameras increases, the need for large bulky light kits are declining to an extent. For the run and gun shooter, having a quality portable LED light to fill in those dark places — without having to pay thousands — is a must have. F&V has a fairly inexpensive unit that might be right up your alley. Read full review…
In a recent collaboration with Tod Seelie, “house photographer for the art-vandal underground,” CreativeFeed designed a campaign identity for the 2012 Season of the New York City Opera.
Taking our cue from the company’s founding principle of The People’s Opera, we created metaphorical windows (pictured) positioning New York City as inspiration.
Mr. Seelie, whose images The New York Times has said “leave viewers transfixed by certain questions,” captured snapshot-synopses of each of the company’s four spring performances.