Engrossing and sometimes immensely frustrating, Lost has built an enormous fan base across the six years the show has aired. With its endless cliffhangers, complex characters and densely plotted story line, J.J. Abram’s creation has built an affinity with its viewers who seek closure to questions that have been burning since season one.

Last night, Lost fans across the world crowded around their TV to watch the finale – ending the six season series that so many devoted hours of their life to. As #LostFinale hash tags crowded Twitter, one of the main topics of conversation wasn’t the developing plot, but the excessive commercials.



ABC packed roughly 107 spots or, 45 minutes of commercial time, in the two-and-a half-hour finale. At an estimated $900,000 per 30-second slot, a spot on the series finale costed more than any of the 10 most-expensive programs on TV, according to Ad Age’s survey of prices paid in last year’s upfront.
So, why were advertisers willing to pay such a premium price?
The value of highly passionate and rabid fan base. With people increasingly watching TV programs through DVR, downloads and streams, assembling a large audience has become increasingly difficult. As a result, Advertisers are willing to dish out for “must-watch” events – which always bring in a larger than usual interest and audience. Just last week, Lost earned 8.8 million viewers according to Nielson, second to American Idol.
ABC and advertisers may be cashing in, but…
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Did this ruin your experience?
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Did you expect a lot of Lost content commercials (i.e. the Target ads)?
