Yesterday during lunchtime, CreativeFeed Way, most commonly known as 20th St. between Park and Broadway was crowded with hoards of people waving camera phones and knocking over police barracks. When I walked out to grab a sandwich from the “World’s Best Sandwich Truck” I quickly realized the truck was practically hidden by giant secret service men with curly wires in their ears. It didn’t take me long to find out that the First Lady was in town and having lunch just across the street from the office.

Whether secret service believed The World’s Best Sandwich Truck was an eye sore for Michelle or that local employees would skip their daily sandwich, they clearly had no intention of the truck making any business yesterday.

In a lunch break interview conducted today, the chef of the World’s Best Sandwich Truck told me business was down almost 100% yesterday due to the First Lady’s visit to Grammercy Tavern. Even several regulars of the truck told me they had trouble getting to their favorite lunch spot.

So although our presidential visit yesterday was exciting for most, for others it was cause for a stressful Thursday afternoon.

BORDEAUX WINE COUNCIL SELECTS CREATIVEFEED

MOVE TO RELAUNCH BORDEAUX WINES IN THE U.S.

SAN FRANCISCO/NEW YORK, September 17, 2009 – Bordeaux, home of the most famous wines of the world, through its CIVB (Bordeaux Wine Council), has selected bi-coastal CreativeFeed, an agency specializing in launching and relaunching brands, as its US Digital Agency of record following a review.

CreativeFeed is charged with reintroducing the Bordeaux brand to U.S. wine drinkers, with an assignment to create a presence via a digital platform.

“Taking one of the world’s most highly regarded brands to the U.S. market through a new digital experience is a terrific opportunity for CreativeFeed,” said Arthur Ceria, Co-Founder and Chief Creative Officer of CreativeFeed. “We have focused our business on helping brands from around the world successfully launch and relaunch products in the U.S. market, always having technology at the center of our approach.”

Launching products, brands and companies is CreativeFeed’s sweet spot. It has honed its expertise by bringing innovative Silicon Valley brands to market by leveraging new technologies to create engaging ideas. Their online and media expertise becomes an asset for brands who need to navigate a cluttered digital space.

“We were impressed with CreativeFeed’s expertise in understanding how digital solutions can be crafted strategically to grow our consumer base,” said Pascal Loridon, Bordeaux Wine Council Marketing Director. “Their highly specialized approach delivers unique ideas and insights that we believe will drive our brand.”

CreativeFeed, is a full service creative agency with a focus on launching new products, brands and companies, including gaining insights into the launch cycle by creating and developing its own line of products. The company is built on a foundation of experience with brands that include Yahoo!, Cisco, Volvo, Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed brings a wealth of digital and traditional marketing expertise to produce measurable results, online and on the ground, through engagement marketing, emerging technologies and creative excellence. The agency specializes in designing and implementing holistic campaigns that capture attention and deliver real results — brand building, consumer awareness, online and retail traffic, and customer retention — both immediately and over the long term.

Standing in line at the annual Barney’s warehouse sale last week was a comparable experience to waiting on the security line at Newark airport during thanksgiving weekend. And when I walked into Lohman’s the other night there was a sales employee waiting with a silver tray of catered hors d’ oeuvres while the high-end designer section had been thoroughly picked through.

If you look around the streets of major US cities, luxury brands have not disappeared off the arms of strolling pedestrians, yet reports still go on about stocks free falling and stores closing. So you might ask how does this all add up?

Luxury consumers aren’t just 40-year-old house wives living on Park Avenue, they are 20 and 30 something millennials, who are doing their research on everlasting trends, quality, and ethically conscious brands. They do their shopping online after extensive research on blogs and fashion sites. They are image conscious professionals who know how to find a bargain (and are willing to stand in everlasting lines to get 40% off a Dolce and Gabbana dress).

Reaching these individuals is a whole new marketing game for luxury brands and fashion houses that are used to cringing at online shopping and advertising and get nauseated by the word sale. In order to approach these new luxury consumers, brands will have to change their old ways, get creative, go digital, and maybe even start interviewing the hundreds of tenacious women on line at the Barney’s warehouse sale. In the coming months luxury brands will have to change with the times and their consumers if they plan on making it out of this recession alive.

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We’re excited to see the new Plantronics Discovery 975 work has gone global. The ads launch in Hong Kong targeting on-the-go business professionals in the fast-paced city. Smart media placement was done by Leader Radio.

Visuals from the Plantronics campaign can be seen on high-traffic outdoor locations and bus sides.

130,000 cars pass by and view the Ingeniously Simple 975 each day.

As blue tooth devices become more and more popular, The Wall Street Journal did a review of their favorite device. Coming out in front was the sleek, Plantronics Discovery 975. Considering comfort, style, and practicality WSJ’s Katherine Boehret came to an easy conclusion, enjoying the comfort of its jell padding. (She was even able to match the device to her earrings!)

Check out the video!