We’re proud to announce that our first shipment of Squeeze the Banker dolls has shipped to Bloomingdales. The now-famous bankers will be available at select Bloomingdales stores around the country, including the Flagship store in New York, and also the fashionable Soho location. Keep an eye out for them near you!

Bankers Enroute to Bloomingdales

Could this phrase soon replace the ubiquitous “Google it” response to all things unknown? Microsoft certainly hopes so. With the launch of its new Decision Engine, Bing, searchers are offered more detailed information for the decisions that matter most to them. Like in popular categories such as travel, health, shopping, local directions, restaurant reviews and traffic maps.

CreativeFeed was tapped by JWT New York to help launch the new Decision Engine. One aspect of the CreativeFeed contribution was devising a remarkable way to demonstrate live online search results to pedestrians and drivers in cities in the northwest US. Commuters were informed via digital truck-mounted billboards displaying real time results from Bing. Drivers could now get live updates as to which highway provides the faster commute. To showcase the Travel feature of Bing, the same innovative technology was used to display the destinations that have travel deals on airfare at that moment.

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Creativity does not (and should not) stop at campaigns and ads that a lot of times don’t get noticed. We would hope that everyone notices our cool, chic print ad, but in all honesty, there are so many out there that only radical (sometimes downright bizarre) forms of creativity get appreciated.

AND in all honesty, our eccentric Creatives (whom we so dearly love) need some free reign. They dream up ideas, the rest of the company scrubs the edges, et voilà! We have a product that makes consumers tick.

http://cnbceb.com/marketing/not-just-a-pretty-face/951/