Monthly Archives: December 2008

STB featured on the ‘FT Alphaville Advent Calendar’

#2 Squeezethebanker.com

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STB featured on PEHUB.com

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Stocking Stuffers: Alan, Ben and Henry stress balls. Squeeze the Banker.”

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STB featured on DEALBREAKER.com

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Let the Squeezing begin…

Our first shipment of the SQUEEZE THE BANKER dolls arrived yesterday, so we have been busy assembling all of the boxes to ship out to our first customers!

Check out the STB website at: www.squeezethebanker.com and order yours today!

(Press release listed below photos)


SqueezeTheBanker.com – STRESS DOLLS RELEASED

CreativeFeed creates stress dolls to help America cope with economic woes

NEW YORK, NY, December 1, 2008 – CreativeFeed announced the release of its
Squeeze the Banker line of stress dolls today. The stress dolls are inspired by three
symbols of U.S. fiscal and monetary policy: current Federal Reserve Chairman Ben
Bernanke, Secretary of the Treasury Henry Paulson and former Federal Reserve
Chairman Alan Greenspan.

CreativeFeed, a boutique agency with offices in SF and NYC produced the dolls as a
response to recent economic upheaval.

“We’re a nimble agency that creates and produces ideas quickly. One benefit of our
size is being able to respond immediately to seismic social events,” says Arthur Ceria,
CreativeFeed founder.

As to how the characters were chosen, Ceria explains, “We thought that a stress ball
in the shape of the principal icons of our financial system was a funny (and maybe
healthy) way of facing the strain we are all under.”

“These stress dolls are a symbolic effort at turning the tables on what for most of us is a
source of considerable strain. But the economic downturn is of course serious business.
That’s why a percentage of each sale will go to Modest Needs,” says Michael Quinn,
CreativeFeed Partner.

This is the first retail product launch from CreativeFeed. But for anyone who knows the
agency, this type of thinking is not unusual. Creating simple, thought-provoking ideas
is a daily norm at the shop.

The dolls are available for purchase at SqueezeTheBanker.com

About CreativeFeed (creativefeed.net)
CreativeFeed, the bridge between Silicon Valley and Madison Avenue, is a full
service creative agency with a focus on the digital space. The company is built on a
foundation of 35+ years of experience with brands that include Yahoo!, Cisco, Volvo,
Akamai, Reuters, AFP, The Museum of Modern Art, and Calvin Klein. CreativeFeed
specializes in designing and implementing digital campaigns that capture attention
and deliver real results.

About Modest Needs (ModestNeeds.org)
Modest Needs is an award-winning public charity with a simple but critical mission:
work to stop the cycle of poverty BEFORE it starts for the low-income workers whom
conventional philanthropy has forgotten. We make sure that no hard-working person
is ever forced to choose between taking a child to the doctor and putting food on
the table.

Press Contact: Michael Quinn Michael@CreativeFeed.net +1.212.966.3025

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Squeeze the Banker Stress Dolls

Feeling stressed by economic woes? Get a grip with CreativeFeed’s Squeeze the Banker stress dolls.

You know you really want to squash, squish, squeeze and shake down Federal Reserve Chairman Ben Bernanke, Secretary of the Treasury Henry Paulson and/or former Federal Reserve Chairman Alan Greenspan — so don’t resist the urge, pick the financial figurehead of your choice and Squeeze that Banker!

Squeeze The Banker isn’t just an exercise in creative stress reduction, 5% of the profits from Squeeze The Banker stress doll sales will be donated to Modest Needs.

Founded in 2002, Modest Needs is an award-winning public charity with a simple but critical mission: work to stop the cycle of poverty before it starts for the low-income workers whom conventional philanthropy has forgotten. Modest Needs says: “We do this by empowering compassionate members of the general public to safely and securely help hard-working, low-income households to afford the kinds of short-term emergency expenses that we’ve all encountered before: the unexpected car repair, the unanticipated visit to the doctor, or the unusually large heating bill, for example. We make sure that no hard-working person is ever forced to choose between taking a child to the doctor and putting food on the table.”

Modest Needs’ donors have stopped 5930 low-income individuals and families from entering the vicious cycle of poverty and a lifetime of dependence on the public welfare system for their survival.

Squeeze the Banker stress dolls are CreativeFeed’s first retail product launch. The dolls will be sold via multiple channels, you can see and purchase them at SqueezeTheBanker.com

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