Summertime is just on the horizon – and along with a rise in barbecues, picnics, and beach parties, there is also a foreseeable rise in rosé. In 2013 sales of rosé wines (priced at $12 or more) increased 39% in volume and 48% in value. This marked nine straight years of double-digit growth in the U.S. Today, rosé symbolizes a good mood, a good time, and a good summer, so its no surprise U.S. consumers are latching onto this trend like never before.
THE U.S. IS ALL ABOUT THE PINK – Documenting The Rise Of Rosé Wine And How Your Brand Can Get In On The Trend
There are 80 million millennials living in the United States today, and they have very different interests and expectations than their predecessors when it comes to the food and wine industry. They are constantly on the hunt for new experiences and are actually more likely to spend their cash on these experiences than the products themselves – especially since they can upload and share these experiences with their network. Clearly there’s a huge market here, and event companies have taken note and are developing wine events with just that target in mind. Here are our top three most interesting consumer wine events, geared towards millennials, which your wine brand should sponsor.
Thanks to new and more expansive e-commerce and direct-to-consumer websites, purchasing and shipping wine is becoming a much simpler process for many U.S. consumers. Yet despite these measures, approximately 20% of states still have very strict laws. However, the real trouble is for wine brands and agencies, which also face these very same fickle processes when it comes to their sample send-outs. Meanwhile, it is illegal for agencies without a liquor license to ship wine without the assistance of a licensed third party – making things even more complex, but not impossible. To reach these areas, you’ve got to get creative. Here are our top ways for getting the most out of your wine sampling programs in the states.
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Hosting a successful wine tasting for the press takes a delicate touch. It also takes an amazing guest list and an exciting array of wine. However, the ultimate press tasting should not only draw attendees, but also leave them feeling educated and inspired to write stories. Whether you’re unveiling a new wine, vintage, or a brand campaign – or just looking for a way to get the press talking, you will need a solid vision. Here are our five tips for getting the most out of your next press tasting.
We are very proud & excited to have helped produce the full-page ads that ran today in the Wall Street Journal and USA Today to launch Tribute Portfolio. Tribute is the first new brand from Starwood Hotels & Resorts in 9 years. Read the WSJ article.
Press trips play an extremely crucial part in the overall public relations strategy of your wine brand or region as they offer unique access to some of the world’s top journalists and publications – for a reasonable overall cost. The essential goal of any press trip is to put together a fantastic itinerary, and of course, to secure the best press possible. But this may not be as simple as one thinks. Here are five tips to consider when devising the perfect wine tourism press trip:
If you represent a foreign wine brand or region, the U.S. market can seem complex. While obtaining top-tier relationships with the press is always the ultimate goal for any successful PR campaign, there are many other ways to gain a favorable brand image in the U.S – ways that can help propel your ongoing PR initiatives. Read below to get better acquainted with the other important players in the market:
Whether you’re looking to widen your overall brand reach or simply boost sales, Public Relations is an important tool for any wine brand or region trying to make its mark in the U.S. Here are a few things to consider when entering this notoriously competitive market:
Over the past decade beverage marketing in the U.S. has seen a renaissance, and the wine and spirit industries especially have experienced a huge boom in advertising, public relations, and social media spend. Read the entire post
Tragedy strikes Paris, Neil Young drops the Pono, and it’s officially colder than Mars. The first full week of 2015 has been an eventful one, and we’re back on the grind here to give you all you need to know as you prep for another year. Let’s get it. This is trends we’re tracking. Read the entire post
Not quite eaten alive, another brand makes a social media gaffe, and Boston unearths a 18th century time capsule buried by some American patriots. It’s our last post of 2014, and we’re going out with a bang. You’ve been here all year, and now it’s time for your final taste of 2014’s trends. Read the entire post
This week in the news, Yahoo knew way too much about us, Girl Scout approved online ordering and changed a lot of lives, and humanity came one step closer to making Interstellar a reality. It’s been a week of discovery and exploration in the news cycle. Come in and explore a little more with Trends We’re Tracking. Read the entire post
Obama rocks immigration, snow crushes Buffalo, and Netflix dominates peak web time. The weekend has arrived, and we’re taking a look back at the week that was – recapping all the top stories and reporting on a few that may have slipped under your radar. This is trends we’re tracking. Read the entire post
China celebrates another singles day, One World Trade Center narrowly avoids a near tragedy, and man successfully lands a spacecraft on a freaking comet (!). Philae may be at the front of your news cycle, but there’s plenty of good readin’ here on the back page, too. It’s time for another Trends We’re Tracking. Read the entire post
This week in the news, Taylor Swift snubbed Spotify (and Spotify responded with a genius playlist), the GOP took back the Senate, and Disney unveiled the first look at the upcoming Star Wars movie. It’s been a week of ups and downs in the news cycle. Come on in and find your center. This is Trends We’re Tracking. Read the entire post
The NYC Subway celebrates 110 years, a NASA rocket explodes, and Fireball is recalled in Europe. It’s been a fascinating week of news, but none of that matters now – because it’s Halloween! Before you don your costume and go out for a night on the town, take a moment to read through this week’s crop of stories, sure to spook, chill and enlighten. Plus there’s a story on cats. These are the Halloween trends we’re tracking. Read the entire post
Fashion loses an icon, Renée Zellwegger loses her face, and Canada loses their mind over Taylor Swift. Ebola has hit NYC and insanity has ensued. Take your mind off all the media noise with this batch of stories that touch on life’s finer points. This is trends we’re tracking. Read the entire post
This week in the news, HBO offered online streaming to non-cable subscribers, Facebook and Apple added egg freezing to their employee benefits, and Netflix announced that all of Friends will soon be available for streaming. Can’t get enough of the 21st century? Better check these stories out. These are the Trends We’re Tracking. Read the entire post
A cult classic announces its return, a rockin’ lunar eclipse, and a new Nobel Peace Prize winner. It’s Friday and we’re on the cusp of a three-day weekend. To celebrate, we’re bringing you another slate of stories to pique your interest. This week’s theme? Money, money, money. This is trends we’re tracking. Read the entire post
This week, Ebola landed in the US, the protests in Hong Kong escalated, and scientists want to make Pluto a planet again. It’s been a hectic week in the news cycle, and you deserve a break. Come on in and unwind with us. These are the trends we’re tracking. Read the entire post