Native ads, CES 2014, Bitcoin discrimination, wino women, and mom love. It’s our first post of 2014 and we’re ready to dive into the new year with a new weekly segment that outlines all of the things on our minds. Have a look at what’s buzzing this week at Cf:
New York Times Launches Native Ads
Native advertising may have come of age in 2013, but 2014 is the year it goes boom. The earliest sign of this came this week when the New York Times launched a new native ad campaign on its website.
The ads will appear with a disclaimer that indicates the content has been produced by the advertising department with absolutely no editorial collaboration. Unbridled transparency – absent from a lot of prior attempts in native advertising – is a major component of the NYT’s new policy.
With the Times now firmly committed, it’s high time for other outlets and marketers to accept that the sometimes controversial ad form is where the future of brand awareness is going.
More on the new NYT ads from Ad Age.
P&G Shows Moms Some Love
This week, P&G unveiled its latest homage to Moms for this year’s Sochi Winter Olympics. With over 5.5 million views in just five days, they prove just how potent a personal yet universal brand story can be. Especially when it involves mommies. You can watch the touching tribute here. #BecauseofMom
BONUS: Speaking of moms
Beauty Is Ageless
Ashley and Mary Kate Olsen’s latest lookbook for The Row gives “timeless fashion” new meaning. Starring alongside sophisticated neutrals and soft fabrics are models entirely over the age of 39 – including 60 plus beauty entrepreneur Linda Rodin, Ursula Wallis, and Esther de Jong.
CES 2014 Comes To A Close
In tech news, the 2014 Consumer Electronics Show wraps up today after a weeklong stay in Las Vegas. The big takeaways from this year’s conference: Curved screens, 4K HD, the emergence of the Internet of Things, and toy robots. The future of tech gets more and more exciting (and surreal) with each passing year. For a roundup of all the 2014 CES trends, check out this article from PC Mag.
Tell Us Something We Don’t Know: Women Want Wine
A 2013 Gallup Poll revealed that women are wine’s number one fan. Women chose wine as their drink of choice nearly 52% of the time compared to men who preferred it only 20% of the time. Yet, while there are 135 designated Master Sommeliers in the country, only 19 of them are women. An annual symposium hosted by Winebow hopes to empower more women to tackle the industry.
AliBaba Bans Bitcoins
Bitcoins, hailed by many has the “next big thing,” has aroused both interest and scorn lately. Investors took the virtual currency on a literal rollercoaster, with prices reaching north of $1000 from a low $200 in November, only to tumble back to $539 in the span of a few days.
Now, with many questioning the long term value of this disruptive player, the biggest online retailer in the world, AliBaba, has decided to ban the use of bitcoin on its online retail platforms amid Chinese crackdowns. More from CNN.